Why not have FUN writing your promotions, campaigns and emails?

Burping and boring your way into your subscribers or customer's life, with dull, uninteresting, uninspiring promotional content and written copy, won't create the kind of eagerness, happiness and eagle-eyed readability you most probably want.

Many groan at this yet if you squash all the fun and enjoyment when writing and creating your marketing and sales materials, then it'll automatically show in the deflated, finished output. It has to. It's simple logic.

There's no black hat mystery, sleight of hand magic or secret handshake to this. 

Have fun and joy writing, in being entertaining, in being a fresh voice, and you'll have more people reading and engaging and buying than if all you did was do what most business and marketers do - hastily churn out bland, uninteresting, plain vanilla content and communications that are simply -- no fun to read.  

And let me caveat something here before someone reading this takes offence to the idea of having fun and enjoyment in their communications, because look, they sell serious products and services relating to serious subject matters. 

Of course, serious subject matters need treating differently. This is not a wholesale, one size fits all solution. Let's not be silly about it. Like for example, death, divorce, bullying, eating disorders, child abuse, animal cruelty, bankruptcy. 

Now I'm not saying one has to preen and prattle, be comedically clowny, flippant or obnoxiously accusatory in order to get their message across on such subject matters. No. Not at all. Yet, one can be interesting, articulate, and communicate with a sense of compassionate energy in order to have a specific message hit home, no matter what the topic. Making it readable, compelling readable, must be the ultimate driving goal.    

For numerous businesses where their products and services aren't of lifechanging seriousness, there's an unwritten obligation of sorts to ensure that your readers and recipients are put in a happy, joyous, smiley frame of mind. 

Because what happens when the joyful, fun, entertaining light filters into the heart and mind of a person? They're a different beast. They're more open. They're more willing. They're more cheerful. They've a more receptive mind. And that means, they'll be more readily inclined to want to inquire, to connect, to buy. 

And that's what we want, isn't it?

Don't fall for the drab and lazy school of communications that says -- only say what you have to say, and leave it at that. Economy and brevity being the order of the day. Why do they say that? Because they think most people have rather short and limited attention spans. 

Facts are all of us DO have low attention spans, on things that do not interest us. Or, if it's something that is of some interest, though it's communicated in a dull and uninteresting way. I've no interest in pot belly pig farming so no amount of information or material will get my attention. Unless however, if the smart marketers link pot belly pig farming to something that IS of interest to me, AND, if it's communicated in a fresh, new, interesting and entertaining way! (That's a highly valuable business changing idea and strategy for you if you're alert and willing to adapt and apply it to your products and services.)    

There's nothing wrong in making the buying experience from you, a happy and joyful one. There's nothing wrong in bringing a smiling joy to the lips of your audience. There's nothing wrong in wanting to entertain them and put them into a happy and joyful frame of mind. Nothing wrong in any of that. 

Shockingly, and the great news is, you do not need to be Ken Dodd or Robin Williams or Joan Rivers or Eddie Murphy in order to pull this off. 

Because believe it or not, everyone of us has our own personality and our own sense of humour. We all have our own way of seeing the world. Our own way of using language. 

And so here's a novel idea... USE IT ALL! 

Don't compare yourself and your business's 'voice' to any other. Use what you've got. Amplify and expand on it. Because that's when your unique and authentic self expression will fully come out to play.

And that's what's missing in the world. 

What's the alternative? 

Be pretty much the same as everyone else operating in your category or industry. Boring, limp, and lukewarm. Just look at the businesses in your own category and industry and you'll see there isn't much difference; similar ideas, language, offers. Nothing noteworthy in their communications, their promotions, their service levels. 

There's a world of difference that'll open up when you begin infusing and incorporating your own personality, and spread that across your entire communication portfolio and across all your media platforms. 

Take for example a consumer Electronics business. Not much personality in most of it. Yet Drew Kaplan of DAK Industries turned all that around. He built his electronics business based on pure personality, exemplar service and superior products. 

How was he able to do that? He lovingly tested each and every product, snapped every single product picture, wrote the selling copy for everything sold in his catalogues, he was intimately familiar with the match of his products to his customer's wants and desires. 

His customers, over 600k of them, drooled over his products, because of his descriptive, alluring advertising copy. 

For example, here's some advertising copy selling a Stereo Frequency Equalizer/ Spectrum Analyzer.

"Close your eyes. Touch a button, and you'll hear your stereo system literally explode with life. You'll hear the gentle brushes on a snare drum, the startling bone-jarring realism of a thunder clap or the excitement of a full cymbal crash. You'll hear string basses and other deep low instruments emerge from bass (that will sound murky by comparison) with such clarity and such definition that you'll feel you can almost touch each instrument."    

You can't but help be drawn in a captivated by such interesting descriptive copy, even if you have no idea what a Stereo Frequency Equalizer/ Spectrum Analyzer was in the first place! 

Doesn't matter what you ultimately sell and promote; you'll hit the literal jackpot when you can turn your business, your enterprise, your companies' products and services, in to an unduplicatable, can't-put-down series of interesting, intoxicating, wonderful descriptions, stories and summaries.  And that can only happen when you invest time and effort in choosing the right words, the right phrases, the right mental pictures. It takes work. It's not something that's just pieced together on a whim and a grunt and a puff of the funny stuff.   

Now saying all that, you might be lured into thinking that it's easier to pummel and sledgehammer your audience into painful submission, to beg, implore or beseech them, to delude, hoodwink or befuddle them... just to get your message across. You don't need to do any of that. Nor do you need to be Shakespeare or Hemmingway. Just tell the truth in a fun, inviting and interesting way. And when you do that, you'll be delightfully surprised at the results that show up. It's a cage rattling antidote to a blur of marketplace sameness.   

Want 7 Ways to Ramp Up The Selling Power of Your Sales and Marketing Communications?
Get the FREE Little Book, here.  

Strange Secret for Creating Customers who Make it A Custom From Buying From You

Actually, there is NO strange secret.

However, what's actually strange about it, is why most businesses of all stripes, kinds and sizes...pay so little attention to it. 

Even though this hidden in plain sight secret is widely open to all.

And so what is this not so strange, secret?

Here's the ZERO drum roll version --

Communicate more frequently with interesting things to say and convey.

GASP!

That's your not so strange or schexy secret for you, in a plump nutshell.

Communicate more frequently.

And... don't make it boring.

Now you can fight against that all you want.

But look...

Can it be any more simpler?

Can it be any less complicated?

Well...

Guess what?

It seems there's a high value placed on complex and technical. 

Meaning...

If it's not got a dozen moving parts and if there aren't a gazillion bells and whistles to make the whole system work, then it can't be any good. It can't be worth wasting time and money on it. Can't be producing any kind of meaningful results. 

(See here how incredibly money-making-important it is to have regular communications with freshness and interesting info baked right into it) 

Look for more sophisticated systems and strategies all you like, if that's your thing.

But...

You simply can't get a better and more profitable system working for you in your business, than communicating more, and doing it in interesting, unique, non-boring ways.

Because guess what happens when you show up consistently, and when you show up with intrigue and interest, and freshness?

What happens is the people you're communicating to, want more of it. 

Why?

Because you're probably the only fresh and delightful voice in their life -- a life that's pretty much filled with clichés, and automations, and boring disinterest they get at every turn of the electronic life they lead. 

They need their communication fix.

And so...

When you communicate more frequently, with a zest and juicy freshness they can't get anywhere else, and you tie that in with your products and services, it all becomes an irresistible proposition for your listening and reading audience. 

And that means there's a higher probability they'll buy from you, more times, and... they'll be open and free to hear about your higher end products and services, without having to feel they've been cornered by a used car salesman pummeling them from all angles. 

Not a particularly bad result from a simple one two system of communicating more often, and having new and fresh things to say!

Go for the glorious complex, if that's what you and your business wants. 

Go for the canned personality versions AI is flooding all markets with, if that's what you and your business wants.   

Go for the obvious delays and stalling that naturally occurs when you've a complex and complicated strategy that you find you're continually plucking at and tinkering with...if that's what you and your business wants.

It's your ship to steer.

You can choose complicated and complex, or simple and straightforward.

Whatever you choose, make buying from you... a joyful custom

For Serious communications specialists and marketers only -- GO HERE if you want simple, better, more profitable communication systems working for you in your business or enterprise.  

Customer Service - it means didley squat to most businesses

Here's a customer service industry norm, in response to an enquiry I made about a purchased product.

Thanks for contacting Tower

We’ve received your message safely and cannot wait to get back to you. We always try our best to respond to each email within 48 hours, but please allow up 3 business days for our team to get back to you - there’s no need to send any duplicate messages to us during this time.  

Where's the flaw?

It's here in plain sight.

We’ve received your message safely and cannot wait to get back to you.

And then this...

please allow up 3 business days for our team to get back to you

Hmm...

Not very customer focused. 

Cannot wait to get back to someone probably means (for the recipient reading) somewhere in the region of...  

ALMOST RIGHT AWAY!

But no.

It was the lead up tease that has one think, oh goody, a business who cares about their customers and their concerns. 

And then...

The pull away. 

We won't speak to you for possibly 3 days.

Nothing alarming really.

Because alas, that's how most businesses operate.

And that's exactly why there's more room than ever for a business to wow and astonish their customers with a simple, alarmingly effective plan.

And here be that plan:

Solve your customers problems and issues, faster, more cleaner and in a kind and courteous way they've rarely experienced anywhere else, if ever.  

And look, it doesn't take much to do that and clean up in your market place.

No multi-page manifesto or any kind of advanced education needed to make the changes. 

Declare what your customer mission is, and deliver on it. Keep your word and deliver on it. 

"Oh, but I can't do that... there's too much going on.. I can't find the right people... it costs too much money." 

That kind of thinking will produce nothing but a system of non deliverance, of breaking promises, of being talked about in the wrong way. 

That's not a very dignified way to create relationships with the people who pay you. 

Yet, that seems to be the normal standard across the board in how things are done.

2025 can be a gamechanger year for you.

But only if you decide to take the simple actions that'll help turn your business into a service and customer oriented, machine. 

 

Want to become the talk of the town with how you astonish your customers in your communications?
Then find out how to do that, here: 

Could be your marketing's number one BIG IDEA.

Here's the NUMBER ONE idea, strategy, thing that I got whilst attending an 8 hour marketing and business building livestream on 5th November 2024, hosted by MR INTERNET. (A name I've now coined for him)

And before I declare what that number one idea is, let me give you the absolute BIGGEST idea that precedes the number one idea above.

Mystified?

Don't be. All will be revealed.

Announcing:

That ABSOLUTE gimongous mother of all ideas is...

PAY CAREFUL ATTENTION TO THE GOVERNING FUNDAMENTAL PRINCIPLES.

And that's it.

Sorry to break that to you and to be a lead balloon party pooper.

There's no wild fanfare or red carpet roll out for that mother of all ideas.

Nor are there any apologies for not schexing it up to any level.

Because the governing overriding principles can't be messed with, meddled, shortcutted, or understated.

They're profound foundational stuff.

The stuff that makes any system, tick.

So what ARE the governing overriding principles that'll work for anyone in any business?

I'll list a few for you:

• Have an irresistible offer. Or even, a series of them.
• Know your marketplace, intimately. No guessing allowed.
• Keep communicating in a way others, aren't, and keep on communicating, truthfully, honestly, entertainingly. 
• Show up in a way others, aren't.
• Follow up religiously
• Handle complaints or concerns obsessively quickly and, with a smile.
• Drop anything that you can't get a measurable return on.
• Turn down the noise on anything promoted as a sure fire, quick fix revolution.

Just focussing on those will put you way ahead of where you're currently at right now.

Now when you marry those to the NUMBER ONE big idea I'm going to tell you about now, you'll be a dangerous lethal weapon.

And again, just like the above, what I'm about to share with you is nothing schexy, and nothing earth shattering and nothing that'll have your greed glands zipping and pinging into uncontrollable overdrive.

So, here it is:

Have a 48 hour implementation rule.

So what does that mean?

Simply put, everything you get or learn that's new, or some idea or strategy is brought back to life from the past, implement it, and... implement with speed.

Give yourself a 48 hour window for implementation.

And by doing just that, and look, you don't have to believe me just because I'm bringing it to your attention, you can just test this out for yourself on something small.

Because whan you do, you'll be startled at what you'll discover.

And guess what?

You just might get the addictive bug inserted into your head about implementing things and getting things done at a speed and level that has you energised, and upbeat about what you're doing and what you're up to.

Not only that.

Because of you leading the way with this way of being, you will, as a natural by-product, infect, inspire and instill this way of operating and doing things with everyone who is connected and affiliated with you and your business.

Now let me be very clear.

When I say have a speed implementation plan, I don't mean that you recklessly do things and cut corners, just so you can meet the implementation deadline. I'm not talking about operating in that way.

What I am talking about is having a deadline based mentality to what you do and what you want to create, because in that way, you'll be more alert, more aware, more receptive to what's going on in your business. You'll be more aware and alert in your marketing, your sales, your whole modus operandi than if you didn't have any deadline based implementation window to work within.

Because yes, you'll be more than tempted to stall and delay.

You'll be more than ready to go over things for the dozenth time.

You'll be more than convinced that delaying and pontificating represents 'busy' work.

Take this piece of writing.

I began creating it only 5 minutes after the idea came to me.

I didn't have the idea for it on 5th November and then just let it stew and percolate in the dusty cobweb corners of my tiny little mind.

It didn't happen that way.

And for most of us, things really DO happen that way.

We're lethargic about it.

We mull, and dwell, and pontificate over things when they can just get into motion, right now.

And guess what, new shiny object syndrome, new distractions, new ideas come in the way all the time. And yes, we think we're not deliberately doing it but we hang ourselves by that daily distraction cord nearly every single day.

It's no wonder it's the same people constantly bleat out the busyness line, and the overwhelmed line, and the info overload line.

And that's because there's too many unfinished loose ends (partly done campaigns, offer creations, lead generation, emails, joint venture proposals, business follow up...) all lying on the cutting room floor that needs tending to, that needs tying up and sent packing off into the marketplace before moving onto something else.

Want it so there's a clean slate and a clean operating table to work from?

Then create an implementation plan. Create a speed plan. Create a getting things done, plan.

Because that kind of systematised way of operating and doing things will pay you back in multiple ways, will bring you multiple rewards, will create a system of operation that'll have you approach life and business in a refreshingly open, straightforward, and simple way.

The results required, way.

If you want a sytematised way that'll have you producing engaging, irresistible emails and marketing communications, fast, and without fuss or frustration, then get the simple 5 page booklet here that'll show you EXACTLY HOW TO DO IT!         

     

 

Communications solves all problems, creates opportunities and openings

Here's a truism that possibly beats the pants of all marketing tactics, hacks and tips. 

What is it?

It's in the title. 

Communication.

But that's not the end of it.

It's about delivering communications consistently, on time.

Even, ahead of time.

And yet...

The gold rush insanity search still continues for most businesses for that one system, that one media, that one idea, that one tactic, that one hack, that one tip, that one strategy... that'll out do everything else.

Good news.

The above isn't required.

Put the torches and sniffer dogs away.  

Because, whatever kind of current marketing you're employing, when you unleash the communication rocket inside whatever marketing plan you're working to, you'll see results that you'll have not experienced previously.

Take email for example.

ALL online businesses use email to market and sell.

And yet, how many businesses can consistently create the kind of communiations that get opened, read and bought from, and that too, over and over again, the stats on that aren't good reading. 

I heard the great Dan Kennedy mention that it takes most businesses 6 months to get their monthly newsletter written and out the door!

No joke.

I've had past clients cease their newsletters.

Why?

Because (in their words) they just didn't have the time or the necessary content to create the thing.

Communication solves all problems, and creates opportunities and openings.

But that single line is what most, simply do not do.

There's lateness in getting back to customers.

There's excuses in not taking care of customer complaints in a timely way.

There's spluttering, umming and erring in getting the next promotion or campaign out the door.

There's delayism and self worth issues going on inside the head of the communicator. 

The emotional head swell gets too much to bear and so things are left unfinished and in floating limbo.  

There's a series of half-baked ideas and strategies lying naked on the marketing floor because of both the greed and scattyness of the owner in wanting to do lots of things at once, yet without the necessary adequate resources to pull it off.

Reputation and positioning is incredibly important, especially online.

And yet, that can all go kaput rather rapidly because of paying scant attention to communicating on time.

Look at any business or personal problem, or opportunity or opening you might be experiencing right now.

Isolate them. 

Put them down on paper.

Look at them then ask yourself these questions -- 

Who am I not communicating to?

Who am I not communicating to in a timely way?      

And if you want to get to the top of the class by way of profit being made, ask this:

What is my communication system for my entire business?

You know what, that last question is both refreshing and cathartic. 

Why?

Because you know that once you ask that question, and you take note of the answers it brings forth, you'll see the truth for what it is. 

And by that I mean that you'll see with fresh eyes that your communication system is full of holes and leaking energy all over the place. 

Why is that good?

Because now you get to fix it so it works the way you'd like it to. 

You're done with the inconsistencies, the lethargy, the lacksidasical way your communication systems were implemented, operated and run.

That can be a thing of the past.

Because there's a new communication ninja kid on the block.

Which isn't that ninja at all.

It's simply about creating a timely communication system that's octopussed throughout the business.

Communication solves all problems, creates opportunities and openings. 

And, when it's done with speed and intention, with concerted action and implementation, watch out. 

Because then, you've got yourself an enviable, profitable business machine.   

Let me repeat it again in case it's slipped on by:

Communication solves all problems, creates opportunities and openings. 

Get the little book that'll show you 20 ways to create email content so good that it'll drive your business giddy with profits.   

      

raja . hireker @ gmail . com 

  

Your 365 days marketing and content machine

If you're someone responsible for creating results for your own business, or you've been hired to do so for someone else's, then good news!

There's a ready made content machine already in place for you to roll out.

But, you may not know about it.

Now, in case you think that it's as easy as popping a pill a day and be done with it, sorry to break the news to you.

There's work to be done.

GASP!!

Oh, and let me suggest that if you've been brain numbed to believe that you shouldn't include work, or in not having to work that hard, in your messaging, promotions and campaigns, or just in general for your own life -- just like the title of the mesmeric 'The Lazy Man's Way to Riches" that had people buying the book in droves because of the in-built promise of the words Lazy and Riches and how the words been strategically connected inside a person's mind to believe that way and approach --

...then, you'll no doubt LOVE and froth at the madness around creating content and communications via AI.

Especially the part where it proposes to do all the work for you and where you really don't need even a quarter sized brain, and nor do you really ever have to stretch, excel, create.

That's somewhat lethargically captivating, isn't it?

But look...

If you're seriouly hanging all your creative input and content creation into the belief that AI will bring you the freshened, updated, lazy person's way to create marketing so good that people want to buy, stay and consume whatever you have to sell... over and over again, then you might as well freeze frame here and instead, go coddle your brain inside an instant zappy marketing system that has little personality, humanity and all the tried and tested ideas, tricks, strategies and tactics to feast your greedy little robotic eyes on.

In other words...

You've willingly enrolled yourself, your business, your venture, your future, your way of thinking and idea generation... into a world of mee too - ism and delerious sameness, where you're bracketed and pooled together with the many others who are jumping up and down at this life altering, new wonder of the world.

Okay, now we've wrapped that up and got it off our artificial hairless chest, here's your 365 days a year marketing and content machine that you can dive into right away and begin seeing results by tomorrow if you're nimble and agile enough.

Because, what your audience wants, what your customers want, what your subscribers want, is fresh, juicy, remarkably different content and communications thay haven't seen or experienced before.

Who's interested in the same, dreary, haggard, slouchy, plain vanilla ideas, approach and messaging that gives us that shrug of the mind that demonstrates to us there's really nothing going on here except plain-ness and utter blandness?

Can't get revved up, animated and energised about that, can we now?

However, here's a little formula that if you apply it to your business, your venture, your enterprise, you'll be delightfully suprised at what you find happening.

And just to state the bleeding obvious, this isn't a one time foray where you expect to see results multiply from it.

It's a way of being in your approach and application.

Consistently and continiously.

Now whether you use it or not, the google content machine is going to be your suprisingly profitable best friend in this little adventure.

Here's what you do:

1. Plug into google - "todays news".

2. Look at the listings that show up for your country.

For example, here in London UK, here's a partial list of the news of the day (6.39pm, 25th October 2024) 

• None of us can change the past', King tells Commonwealth. ...
• A big week ahead and a chance for a government reset. ...
• Twice homeless millionaire tops UK black power list. ...
• Kate Bush reveals plans to make new music. ...
• Lucy Letby loses bid to appeal against conviction. ...
• Sir Chris Hoy 'blown away' by men seeking cancer advice.

3. Pull out one headline that screams out to you as something that interests you.

4. Get a synopsis of the content piece.

5. Write your own version or interpretation of it.

6. In the call to action, transition and connect your product or service to the content piece and send reader to a link to buy it.

-----------------

There you have it. 

Nothing fancy, complicated or schexy about it.

Now how many marketers, owners, marketing executives, copywriters, creative commnication specialists will follow the above?

Very few.

Probably less than that.

Why?

Because of that dreaded 4 letter word rearing its semi-ugly head again.

WORK

This way of doing things, this system, it does take work.

No getting away from it.

It takes a creative brain who can transition and apply ideas into concerted action.

And, to do it over and over again.

It's work.

But it's smart , productive work

Now if you want an alternative to producing content from news, which by the way is what's going on in most people's minds in one way or another because guess what, today's news is fresh, it's what your customer audience is being baked into their heads in one way or another. It's all fresh and recognisable to them...

... then...

What you can do instead is look for things that are happening to you in your everyday life.

Keep your antennae and your wits about you and you'll soon condition yourself to be on the detective lookout for fresh ideas and inspiration.

Again. It takes work.

But now, you'll be into that approach, especially if you don't want to wear the Lazy Person's Much ado About Nothing tag around your neck. 

         

Want 20 content creation ideas to help fill your monthly marketing content calendar with?
Grab it Here.   

  raja . hireker @ gmail . com 

 

                              

IDEAS and ACTION - twin jet propulsion rockets, part 2

 Another unconventional, against the grain idea that can potentially help you sell boatloads of your products or services.  

Like you've read in an earlier post, Ideas and Action are the cashflow assets all businesses need. 

Without them?

You'll be the like the owner of dreaded party on the block no-one wants to attend, despite them having a VIP Invitation. 

You can't fix boring, by piling on the kind of even more boring... nobody wants.   

I've a simple 'idea' for you below to employ. 

And it doesn't matter what's being sold. 

And it doesn't matter what it is you sell and promote.

Because... if you've just one, alert, semi-creative cell in your brain, you'll figure out a way to shift it (the conceptual idea) across to your business.

Now... if you've seen one ad for hair loss, you've probably seen them all. 

Their main thrust?

I was thinning, now I'm not.

Unknown Eastern Doctor Makes Barren Heads, Fertile Again with Miracle Cure.

You'll see multiple versions of this kind of thing, everywhere.  

Now, how about this jolting one. 

And when you see it, do you you think it'll stand out amongst the sea of balding sameness you see almost everywhere? 

Do you think it has read-ability and buy-ability?    

Do you think the particular target audience will FIGHT to get their hands on the product?

You decide - 

My Hair Was Thinning...

Now I’m Completely Bald as a Coot!

“Don’t do what I did”, says desperate, disconsolate Woman in her 40’s, do what her sister did instead and who now has a full head of luscious, thick, unmissable forest of hair

Get your brain whirring. 

Your business depends on it.

Remember, Ideas and Action ARE your business's greatest assets. 

Unlock a small bank vault of sensational email ideas to send your business deep into an ongoing profit zone  

raja . hireker  (@) gmail . com  

(hat tip to the remarkable Lawrence Bernstein for the Ideas and Action)